A New Narrative | Pantone’s Colour of the Year 2023
"PANTONE 18-1750 Viva Magenta galvanises our spirit, helping us to build our inner strength." - Pantone
"An unconventional shade for an unconventional time: a new vision." - Pantone.
Say hello to Pantone's Colour of the Year for 2023: Viva Magenta. Said to be a shade that "promotes optimism and joy", Viva Magenta is a nuanced crimson red tone with a balance between warm and cool.
Tying in with our New Euro Trend, this beautiful colour is rich, romantic and captivating, and we're already in love with it!
If you’re wanting to incorporate this colour into your space, we have some ideas and suggestions that will help inspire you to create a bold, vibrant yet nostalgic interior.
Image: Pantone.
STRENGTH
Expressive and a signal of strength, Pantone’s Viva Magenta is brave and fearless, a colour of joy and optimism — one that encourages us to write a new narrative.
After the past two years of hardships and challenges, Viva Magenta is described as “powerful and empowering”, making this shade perfect for a new year of starting fresh while continuing to grow and build our inner strength.
"Audacious, witty and inclusive of all, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit.” – Pantone.
Containing the passion and strength of red with the quiet energy of violet, this colour evokes feelings of compassion, cheerfulness, appreciation, and optimism.
Electrifying and boundaryless, this transformative red tone is said to be “capable of driving design to create a more positive future” — an exciting prospect for interior designers.
Bold and vibrant, Viva Magenta is bound to make a statement. Offering both a nostalgic and futurity feel (depending on how it is styled), we recommend using Octavius Fuchsia, Casimir Ruby, Essence Berry, or Cabo Magenta as some ways to incorporate this colour in your interior — whether as a feature sofa or as cushions.
Image: Firefly + Finch.
Image: Warwick Fabrics.
Image: Behance.
Image: Kodiak Collection.
Image: Rathbone Collection.
EMPOWER
Descending from the red family, Viva Magenta is assertive, not aggressive — a colour that is meant to empower rather than dominate. Said to be an animated red that “encourages experimentation and self-expression without restraint,” this shade celebrates embracing change and trying out new things.
If you’re looking to make changes within your space and add something a little different, now might be the time to experiment with a beautiful magenta — go as subtle or big as you dare!
Magenta prints are a stunning way of adding colour into a room without being all about the shade. Perfect in a botanic design as the colour is a derivative of nature, through to feminising geometrics, this colour suits any style. Fabrics such as Heidi Berry, Aruba Desert, Prana Fuchsia, and Lenora Magenta are excellent options if you’re wanting pattern mixed with this shade.
Magenta also pairs back beautifully with complementary green and blue tones which add balance and contrast to the print where each colour becomes a feature. For those wanting to tone down the amount of colour in a scheme, a Triad combination with orange and violet work equally well.
Image: VWArtclub.
Image: Cote Maison.
Image: Galant Girl.
Image: Aruba Collection.
Image: Dinosaur Designs.
Image: Picton Collection.
PASSION
For the last few years, Pantone’s colour choices have been difficult to use on mass or even on furniture, so when this warm hue was announced, we saw that not only can it be used as accessories, but also as larger pieces in the home.
If used as a painted feature wall or drapery, a level of balance is needed from neutrals with this shade. Dark neutrals such as onyx or grey will create a dramatic impact and can be upped with geometrics (such as checkerboard flooring), while adding a white or lighter pastel tones will calm the space, giving the eye a place to rest.
For those looking for something more subtle, this shade can be used in other ways. From home décor accessories, to tableware, throws and cushions, this pop of colour in a more palatable scheme adds warmth and fun, but in a sophisticated tone. Weave Home’s Como cushion and Nevis throw in Rhubarb are great ways to feature this hue, as well as their Ava velvet cushion in Madder for a true luxe look.
Tying in with our New Euro Trend, Viva Magenta can bring a subtle theatrical element that will create impactful spaces with a modern, yet lavish twist, as well as an alluring charm. Perfect for incorporating a captivating colour that inspires passion, this shade can also be paired with accents such as soft gold or brass, marble, and oak wood, bringing rich beauty and sophistication.
For more ideas on how you can use and incorporate this colour, be sure to check out our Pinterest. We hope it inspires you!
Image: Vogue.
Image: Omoayo.
Image: Laurel Bern Interiors.
Image: Rathbone Collection.
Image: Kodiak Collection.
Image: Kodiak Collection.
Image: Weave Como Cushion in Rhubarb.
